OTT or “Over-the-Top television” is a term that describes the delivery of TV content to viewers over the internet by using apps, devices, or smart TV’s. Popular platforms for viewing are YouTube, Netflix, Hulu, and more. This means that viewers can watch TV without being required to pay for a traditional cable or satellite subscription. A considerable consumer advantage of this is that OTT content can be consumed anywhere at any time.
With the growing popularity of online streaming, OTT has become one of the fastest-growing segments of advertising. It allows you to deliver a message to your target audience with real, trackable results and extends the reach of traditional, linear TV advertising. Meredith Gulf Coast can help you stay ahead of the curve and navigate through this highly focused, data-driven platform to take your business to the next level.