OTT or “Over-the-Top television” is a term that describes the delivery of TV content to viewers over the internet by using apps, devices, or smart TV’s. Popular platforms for viewing are YouTube, Netflix, Hulu, and more. This means that viewers can watch TV without being required to pay for a traditional cable or satellite subscription. A considerable consumer advantage of this is that OTT content can be consumed anywhere at any time.
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For brands and marketers looking to connect with specific consumers—moms, Millennials, managers, men, and more—MNI Targeted Media (MNI) makes it easy. How? By using leading-edge targeting technology to connect brands across industries with the precise consumers they need to reach. MNI is part of our Meredith corporate family. Meredith Gulf Coast works alongside MNI to offer comprehensive digital solutions that serve our clients best.
MNI is part of our Meredith corporate family. Meredith Gulf Coast works alongside MNI to offer Motto, an OTT/CTV reporting and attribution visualization platform.
Motto shows the full scope of an OTT/CTV campaign—how conversions are driven, not just views. We bridge the gap between the mediums and conversions, providing a solution to the problem marketers face when it comes to measuring a call-to-action in a CTV/OTT ad.
Will Motto work for your business? Absolutely. Check out this case study to see business success in action using Motto!
With Motto you get precise, actionable data that can be analyzed in real-time. We will track impressions, site visits, conversions, and more—all exact, no estimates or delayed data. By integrating full analytics, you will be able to measure impact and optimize your campaigns to accelerate ROI.
Want to learn more about using Motto for your business? Schedule a consultation!
Meredith Gulf Coast is unlike other stations. Our alliance with MNI Targeted Media sets us apart by uniquely positioning us to provide our partners with meaningful, integrated marketing campaigns. MNI is part of the Meredith family, and together we can grow your business by reaching customers anytime and anywhere.
Our data experts will target viewers based on their interests, geography, in-market status, and more. Your business will benefit from the proprietary data insights that we offer. If you incorporate CRM data, you will have the ability to reach viewers already in your sales funnel.
With the growing popularity of online streaming, OTT has become one of the fastest-growing segments of advertising. It allows you to deliver a message to your target audience with real, trackable results and extends the reach of traditional, linear TV advertising. Meredith Gulf Coast can help you stay ahead of the curve and navigate through this highly focused, data-driven platform to take your business to the next level.