Why Meredith Gulf Coast is Different From Other Marketing Options

Meredith Gulf Coast About The Author

Apr 6, 2021 12:30:00 PM

 

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Marketing is never one-size-fits-all. When it comes to capturing your unique brand and marketing it effectively, you need a customized solution. For that reason, it's crucial that you get assistance from a partner who not only understands the market but can help you to navigate it.  

Meredith Gulf Coast is different from other marketing options. Servicing Alabama and Florida, this group of industry-leading marketers is well-versed in a vast array of advertising products that are cost-effective and proven to be successful. From broadcast television to targeted digital, we offer professionalism and unmatched customer service.

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We are Consultants, Not Salespeople 

Screen Shot 2021-03-31 at 9.37.23 AMFor the professionals at Meredith Gulf Coast, the primary concern is never just about making a sale. The team will work with you throughout the entire process to ensure that your marketing is successful. We focus on being a partner who consults with you to make the best marketing decisions for your business.

We begin with an initial needs analysis to learn about your company. Next, a tailored marketing plan is developed to help you grow your business. The account managers at Meredith are highly trained and knowledgeable in all product offerings and can easily determine the best avenues for your brand.

We Steer You Toward What is Right for Your Business

You want a media partner that has your business’s best interest in mind. Meredith Gulf Coast will determine the ideal direction for your marketing and focus effort there. We have the tools and expertise to identify your target audience, and we know how to meet them where they are. Content is delivered through the channels most likely to get a response.

The goal is to put your brand in front of those who will benefit from a relationship with it. We have already done the research to be able to pinpoint your best path to engagement.  

Meredith is a One-Stop-Shop

Screen Shot 2021-03-31 at 9.40.43 AMWhen all your advertising can be handled in one place, you save time and money. And your marketing has a greater chance of being successful because there is less redundancy.

Whether you are interested in TV, digital, or print advertising or a combination of all three, Meredith Gulf Coast has you covered. We not only produce commercials to run on our station, but we also take care of digital and print marketing for a local, regional, or national audience.  

We Offer More Assets Than the Competition

When you choose Meredith Gulf Coast for your marketing needs, you not only gain access to our expertise, you get the opportunity to expose your company to a vast audience. Through our parent company, we can help you reach audiences via popular brands like Southern Living, Better Homes & Gardens, Eating Well, and many more.   

We Have More Marketing Resources

Meredith Gulf Coast is a community advocate with a broad reach. We have different marketing options to fill your marketing package.

OTT

Screen Shot 2021-03-31 at 9.49.48 AMOver-the-top advertising makes use of channels that stream over the internet to reach more customers where they are. Campaigns are highly targeted and conversion-optimized. 

Strategic Planning and Research

With access to qualitative and quantitative resources, Meredith Gulf Coast can help you define your business goals and develop them into short- and long-term strategies. Performance indicators enable us to track success properly.

Social Engagement

Screen Shot 2021-03-31 at 9.45.48 AMReaching potential customers while they are socializing digitally is key to getting their attention. When you allow Meredith Gulf Coast to drive your social engagement, your efforts are boosted, refined, and optimized.

Email Marketing

Statistics show that 4.04 billion people around the world use email. When you partner with Meredith Gulf Coast, you get to tap into their email resources.

Cause Marketing

Screen Shot 2021-03-31 at 9.46.54 AMWhen you are passionate about a cause, aligning your brand with it helps build trust between prospective customers and your company. Talk to your media partner about cause marketing initiatives for your brand.

Digital Marketing

To drive more real-world engagement, you need to be prepared to go digital with your marketing. The innovative digital products and services offered by Meredith Gulf Coast allow your ads to reach targeted audiences on the local, regional, and national levels.

TV Advertising

Screen Shot 2021-03-31 at 9.47.21 AMThrough commercials, product placement, long-form integrations, and custom sponsorship opportunities, TV advertising provides large-scale reach and higher recall for your message. FOX10, our local station, is known for getting results for our partners.

Lifestyle Marketing

Lifestyle marketing involves placing your brand alongside those that appeal to certain lifestyles. Meredith Gulf Coast's lifestyle marketing show, Studio 10, gets the community interested in local businesses and organizations around the Gulf Coast.

Production

Screen Shot 2021-03-31 at 9.48.52 AMThe production facilities at Meredith Gulf Coast make it possible for all of your campaign materials to be expertly crafted in-house. This added ability helps streamline your entire strategy.  

The most successful marketing plans take advantage of advertising across multiple channels, and Meredith Gulf Coast is invested in many. This makes them the perfect media partner for your brand.

Your Top 10 Questions About TV Advertising Answered

Topics: Gulf Coast Market