Compared to many other forms of marketing, lifestyle marketing has the potential to make a real difference for your brand. Not only can it set your business apart by putting you in front of an engaged TV audience, but it can be a great way to show interested viewers how to use your products to their maximum potential. It's a win-win for everyone!
This is especially true since research reported by Forbes has shown that 98% of marketers say personalization advances customer relationships, and 84% of consumers say being treated like a person, not a number, is very important to winning their business. There's no better way to personalize your brand's experience with customers than meeting them on a platform they're already engaged with to show — not just tell — your audience what you have to offer.
Reach the right people with the right message by following these tips for building a successful lifestyle marketing strategy on the Gulf Coast.
Sponsor a Live TV Segment
Lifestyle marketing on the Gulf Coast is much different from other areas around the U.S. This means your sponsorship targeting should be made specifically for the Gulf Coast population and their lifestyles. This can sometimes present a challenge for businesses in the area but can quickly become an advantage.
The key is to sponsoring a live TV segment with a local TV show like Studio 10. Lifestyle marketing can help you establish brand-building relationships with Gulf Coast viewers. Studio 10 has already earned the trust of the audience, bringing them relevant and relatable products and services (as well as Gulf Coast news).
Post Your Segment on Social Media
After you've sponsored a live TV segment, you'll want to keep the momentum going by posting and sharing your segment on your social media pages. With Studio 10, they'll already have the segment posted to their website, but you'll reach more people by adding it to yours as well. This is an important additional step because it helps reach more of your target audience where they spend their time — on social media.
In fact, Pew Research Center reports that 72% of the public uses some type of social media today, with age ranges under 65 hitting over 70% in every category and those over 65 hitting just under 50%. The report has also found that among the U.S. adults who say they use Facebook, 70% use it daily. Furthermore, of the adults that use Snapchat and Instagram, 59% say they use those platforms daily.
And these are only the tip of the iceberg in terms of all your social media options and potential. With most people on social media, the opportunity for your segment to go viral or get a significant amount of engagement and shares is immense. Followers love to comment and interact with brands on social media, and your segment can be a great talking point — not only creating discussions of your brand and product among current and potential customers but inviting users to communicate with you and get to know you better.
Work with Professionals
Working with a media partner to develop a script and a professionally produced segment can make all the difference in the success of your campaign efforts. Better yet, work with experts that can help you develop your entire lifestyle marketing strategy from beginning to end, all based on your specific audience, goals you intend to reach with the segment, and practices that best fit your brand's message and values.
Media partners offer a unique opportunity for your business to benefit from more experience and knowledge on the topic without going out and spending months looking for the right hire. This means more insight and guidance on the best practices and strategies - without the added hassle. It's no secret that consumers are challenging to reach. Working with professionals can reduce that challenge by a long shot.
In the meantime, follow our Meredith Gulf Coast blog for more on lifestyle marketing and other tips that will put your business at the forefront of consumer’s minds.