The home improvement industry is the strongest it's been in over 10 years. Due to a nationwide shortage of housing combined with record-high home prices, more homeowners are simply improving their properties rather than buying or building new ones.
Homeowners are focused on spending their time sprucing up their houses right now. While DIY projects remain popular, home remodels, reconfiguration, and many upgrades require professional contractors to complete them. There has never been a better time to advertise your home improvement business.
Here are the top 6 unique ways to market your home improvement business:
1. Run a Commercial
TV advertising is not as expensive as you might think, and it's great way to promote your business. A commercial can help potential customers feel like they know you and your work before they ever meet you. When you run an ad alongside programming that is important to the consumers you want to reach, your home improvement business is seen as one that can assist customers in achieving their dreams.
2. Showcase Your Work
Take advantage of before and after pictures to showcase remodeling jobs your company has completed. High quality photographs and transformation videos will illustrate for potential clients what you can do. Social media sites make it easy to upload visual samples of your work so that you can demonstrate what your company specializes in.
You'll see the greatest impact by sharing your work across multiple platforms.
3. Start a Social Media Competition
A social media competition is a great way to spark potential business. Give participants a task to complete that will enter them into the running. You can make it something fun like completing a small project in their homes, documenting it with a picture, and then submitting the photograph to win.
Pick something to give the winner, such as a free consultation or 10% savings for first-time customers. The reward can be as large or small as you like, but make sure it is valuable enough to get people interested.
4. Sponsor Lifestyle Segments
Lifestyle-oriented programming is a good place to market your business because their audience is interested in maintaining a certain lifestyle, which includes upgrading their homes. These shows are a great way to build brand awareness by sharing your expertise with the community in a unique and fun way. When you place your ads alongside topics related to the service you provide, consumers associate your brand with one that understand their home improvement needs.
Work with a media partner to sponsor segments on their lifestyle shows and offer tips and tricks to the audience. This will establish you as an expert in your field.
5. Create an Email Newsletter Series
Email marketing can be extremely lucrative for your business because it's been associated with extremely high ROI. In 2020, every dollar spent marketing via email saw a $42 return. This form of marketing is one of the most cost-effective ways to reach your target audience.
Contact existing clients with fun and easy projects that they can do themselves. Remind past clients that you are available should they need your services again. Advertise sales and specials exclusive to email subscribers to keep customers feeling like they are important to you. Include content that is meant to educate the customer, like information on the latest building products or trends that are popular for the season.
Reach out to potential new customers with the help of a marketing partner who can provide email opportunities targeting other homeowners in your area.
Email makes it easy to remain top of mind for your target audience because your message can reach a high percentage of the community. Remember that it's not always the biggest discount that drives traffic. The timely, necessary sales that occur at the right time are just as effective.
6. Hire a Media Partner
Now is a great time for home improvement companies to advertise their services. Rather than purchasing a new house, existing homeowners are choosing to upgrade the features of their current homes, remodel, redesign, and add additional square footage. Your home improvement business can take advantage of this climate with the right marketing strategy.
Your media partner can help you with home improvement advertising ideas that will get the attention of the customers you want to attract.