Marketers have known for a while that many viewers are returning to OTT platforms. Experts say that OTT marketing will double by 2025, bringing ad spend to a total of $2.37 billion. To ensure that you don't get left behind, make your OTT...
To reach your target audience, it's essential to use multiple platforms to improve your ability to influence and connect with them. On average, omnichannel marketing shows 91% greater customer retention. Marketers advertising across multiple...
OTT (over-the-top) refers to streaming services that jump over traditional cable to be accessed directly by consumers through the internet on popular platforms such as Netflix, Amazon Prime Video, Hulu, Disney+, and many more. OTT advertising...
Finding your audience can be challenging. Where exactly do members of your target audience spend their time? How do they interact with social media, TV, and other devices? What type of content do they like to see?
Reaching your audience on...
OTT media has become extremely popular over the last few years. One study performed at the start of 2020 found that there was a ratio of 1.64 OTT subscriptions per 1 household in the United States, and 1.32 subscriptions per 1 household in...
