Should I Spend Advertising Dollars Based on My Own Viewing Habits?

 

It is intuitive to want to advertise on mediums with which you are familiar. You know how they work and how people interact with them. Focusing only on the platforms you know well, however, can quickly lead to wasted money if you fail to meet...

Building a Marketing Plan: 5 Important Things to Consider

 

Planning your marketing strategy affords you the ability to focus on your goals, keep important dates in mind, and stay on top of your budget. Ultimately, a solid plan drives results for your business.

Do you need help implementing your...

Don't Waste Your Money: 3 Reasons Marketing is Not a Short-term Solution

 

When it comes to advertising your business, you may be tempted to go with a small, short-term marketing campaign. Short-term advertising, also referred to as transactional marketing, generally produces results very quickly. The tactics...

Don't Let Your Competition Steal Your Market Share

 

It can be challenging to stand out in today's crowded marketplace. Competitive advertising allows you to set your brand apart from the rest. Capturing market share requires a targeted strategy that leverages industry best practices. Let's look...

Tips to Developing Your Annual Marketing Plan for the New Year

 

With the new year quickly approaching, it's important to start developing your annual marketing plan. Creating a long-term marketing strategy is a great way to stay focused on your goals, keep important dates in mind, and stay on top of your...

The Importance of Advertising Consistency

 

A strong marketing strategy doesn't stop and start based on how things are going or even what promotions you're running. It's consistent. Your company should always be sending out a consistent message to your audience in good times and bad....

5 Questions You Should be Able to Answer Before You Start Advertising

 

Advertising helps grow your business by connecting you with your customers. Before you start advertising, you should know the answers to several key questions so that you can cover all your bases and deliver a better experience to your...

Are you Working With a Sales Rep or a Marketing Consultant?

 

We live in changing times. Your marketing needs might have changed dramatically, especially as consumer needs evolve. As an advertiser, you want to know that the money you're investing in your advertising efforts will deliver your desired...