Why Investing in Long-Term Brand Marketing Will Benefit Your Company

 

More often than not, business owners and marketers look to short-term wins to see results. Sure, this gives you results faster with less time to measure — and will undoubtedly make some positive impacts on your brand — but there's not enough...

4 Benefits of Consistent Advertising That Will Give Your Brand a Boost

 

Many marketers will experience the temptation to regularly change their advertising message and values to reach as many consumers as possible. But that approach will actually do more harm than good. The truth is consumers not only prefer...

4 Summer Marketing Strategies that Will Wow Your Customers

 

Summer means vacation for many consumers, and while we know that TV advertising is a powerful marketing channel, it can't reach customers everywhere. Fortunately, there are other marketing tactics that ensure a high ROI even during the...

3 Recruitment Tips That Will Get You Noticed by Potential Employees

 

Recruitment has always been a category that struggles. Following the economic impact that COVID has placed on everyone, that struggle has intensified and become an even bigger challenge for many businesses. 

In some cases, people aren't going...

Marketing on the Gulf Coast: 5 Tips from Experts

 

There are a variety of tactics you can use to enhance your marketing strategy. Digital and TV advertising still reign supreme, but methods like cause marketing are also useful. With so many avenues toward success, it's hard to know which one is...

Don't Let Your Business Fall Behind: 10 Things You Should be Doing

 

As a business owner, getting and keeping the attention of prospective clients takes creativity.  Being successful in today's climate requires skill and nurturing, and if you aren't continually working on your small business marketing strategy,...

Are You Wasting Your Marketing Dollars?

 

Waste in advertising is a common problem that affects nearly every brand when it comes to marketing. It’s a problem that affects brands and consumers alike because brands lose profits, and frustrated consumers are bombarded with irrelevant and...

Should I Spend Advertising Dollars Based on My Own Viewing Habits?

 

It is intuitive to want to advertise on mediums with which you are familiar. You know how they work and how people interact with them. Focusing only on the platforms you know well, however, can quickly lead to wasted money if you fail to meet...

Building a Marketing Plan: 5 Important Things to Consider

 

Planning your marketing strategy affords you the ability to focus on your goals, keep important dates in mind, and stay on top of your budget. Ultimately, a solid plan drives results for your business.

Do you need help implementing your...

Don't Waste Your Money: 3 Reasons Marketing is Not a Short-term Solution

 

When it comes to advertising your business, you may be tempted to go with a small, short-term marketing campaign. Short-term advertising, also referred to as transactional marketing, generally produces results very quickly. The tactics...