How Cause Marketing Benefits Credit Unions

 

Credit unions are member-owned entities, lending them unique leverage with their customers. A cause marketing strategy could be the most effective tactic in your advertising toolbox. With these cause marketing tips, your credit union will...

How to Sell More Furniture with an Integrated Marketing Campaign

 

Between the increasing number of renters in today's market and the challenge of standing out in a crowded industry, furniture companies have their work cut out for them. This is especially true for small, lesser-known furniture companies with...

3 Reasons You Should Advertise When Inventory is Low

 

Inventory shortages are bound to happen in any industry, especially while the pandemic continues to cause manufacturing delays. As companies sell off their inventory, they may be tempted to stop advertising in order to staunch the flow of...

3 Fun and Festive Holiday Marketing Ideas for 2021

 

Holiday shopping started earlier this year than ever before. As shipping delays pose an imminent threat in the future with more people purchasing online and shortages plaguing most industries, shoppers are afraid to miss out if they wait too...

3 Reasons Long-Term Marketing is a Safe Bet

 

If you want to build brand awareness effectively, you must invest in long-term marketing initiatives.  Short-term marketing can give you a nice boost in customers and sales at the moment, but long-term marketing slowly but surely builds your...

How to Set Your Marketing Budget with ROI in Mind

 

A good marketing budget should be able to cover your campaign's expenses from beginning to end. Your end goal isn't just to promote long-term business growth: you also want to get a good ROI. Here's how to set a marketing budget with ROI in...

Why Ratings Are Not the Most Reliable Metric for Success

 

The truth is, TV advertising is here to stay. The problem? Too many businesses are inadvertently tracking vanity metrics to measure the success of their campaigns (and prove ROI to their higher-ups). In most cases, this is because they're...

4 Benefits of Consistent Advertising That Will Give Your Brand a Boost

 

Many marketers will experience the temptation to regularly change their advertising message and values to reach as many consumers as possible. But that approach will actually do more harm than good. The truth is consumers not only prefer...

Automotive Marketing Strategies for Maximum ROI

 

Marketing in a saturated industry like auto presents several challenges. Price wars with your competition, low dealership visibility, less-than-fruitful seasonal sales, and a low automotive marketing ROI are just the tip of the iceberg. Many...

Are You Wasting Your Marketing Dollars?

 

Waste in advertising is a common problem that affects nearly every brand when it comes to marketing. It’s a problem that affects brands and consumers alike because brands lose profits, and frustrated consumers are bombarded with irrelevant and...