How to Set Your Marketing Budget with ROI in Mind

 

A good marketing budget should be able to cover your campaign's expenses from beginning to end. Your end goal isn't just to promote long-term business growth: you also want to get a good ROI. Here's how to set a marketing budget with ROI in...

Why Ratings Are Not the Most Reliable Metric for Success

 

The truth is, TV advertising is here to stay. The problem? Too many businesses are inadvertently tracking vanity metrics to measure the success of their campaigns (and prove ROI to their higher-ups). In most cases, this is because they're...

4 Benefits of Consistent Advertising That Will Give Your Brand a Boost

 

Many marketers will experience the temptation to regularly change their advertising message and values to reach as many consumers as possible. But that approach will actually do more harm than good. The truth is consumers not only prefer...

Automotive Marketing Strategies for Maximum ROI

 

Marketing in a saturated industry like auto presents several challenges. Price wars with your competition, low dealership visibility, less-than-fruitful seasonal sales, and a low automotive marketing ROI are just the tip of the iceberg. Many...

Are You Wasting Your Marketing Dollars?

 

Waste in advertising is a common problem that affects nearly every brand when it comes to marketing. It’s a problem that affects brands and consumers alike because brands lose profits, and frustrated consumers are bombarded with irrelevant and...

Marketing Your Business for Springtime: 6 Tips for Success

 

Spring is a time of growth and renewal. It’s also an excellent time to grow your business. Whether you’re branching out to a new audience, launching a new product or service, or looking for ways to renew your brand's position within the local...

6 Ways to Know if Your Campaign Was Successful

 

Success looks different for every business and marketing campaign, depending on your goals, industry, audience, and budget. For example, a brand awareness campaign for an online retailer that results in thousands of impressions and hundreds of...

What is ROI?

 

ROI, or return on investment, is one of the best ways to measure the success of your marketing efforts. You might be asking, "What is ROI?" In short, it's a ratio between the overall cost of your investment and net profits. By measuring ROI,...

5 Secrets to Increasing ROI Right Now That You Will Wish You Knew Sooner

 

Most businesses are looking for ways to increase their marketing ROI. You want your ads to create a connection to your target audience and increase the odds that they will make a purchase. You're certainly not alone in that desire. With these...