Having a brand identity does much more than act as a general representation of your business. It shows everything your brand values, inspires the messages you want to get across to your audience, and influences the overall perception of your...
More often than not, business owners and marketers look to short-term wins to see results. Sure, this gives you results faster with less time to measure — and will undoubtedly make some positive impacts on your brand — but there's not enough...
Advertising is about reaching your customer. To be effective, you must cater your message to your business goals and your target audience. Without specific goals in mind, it can be difficult for you to measure your campaign's success. You...
Right now, many businesses are wondering whether they need to continue their branding efforts. The pandemic and the economic disruption associated with it have left many businesses cutting costs, including advertising costs. Now is the time to ...
