Summertime and lifestyle marketing can still be two peas in a pod. With a marketing mix that includes lifestyle show segments and social media engagement, you'll find you're able to reach current and potential customers — even in the chaotic buzz of the Gulf Coast's summertime swell.
Sponsor Lifestyle Show Segments on Local Stations
Sponsoring on a lifestyle show is not only a great place to introduce your brand to new audiences but show how valuable your brand is through demonstrations and how-tos.
Even better, lifestyle shows like Studio 10 serve as the middle-man between consumers and the local businesses that can solve the problems they've been having. Meaning people are more than happy to see new businesses in relevant segments and give them a try!
Reach doesn't stop at TV, either. Segments are posted to the Studio 10 page to allow on-the-go summertime (and anytime!) consumers to access your segment anywhere, anytime on their mobile device.
What kind of segments should small businesses sponsor?
Choosing what kind of segment you should sponsor depends primarily on your brand and your product. If your product is related to weight loss, nutrition, or workout equipment, for example, you should appear on a health segment.
On the other hand, if you are a local business specializing in shoes or clothing, you'll be better suited in a fashion segment directed toward an audience who is open to checking out what you have to offer for their wardrobe.
How long should they be?
First and foremost, you want to be attention-grabbing right off the bat. Maybe start with a wow factor about your product. Then keep the audience entertained without becoming boring.
Studio segments are typically two to five minutes in length to hold your audience’s attention and entice them to visit your business or website to learn more. In other words, if you're struggling to figure out what else to say, then you're airing too long.
How does it help with reach and brand trust?
It helps reach and builds brand trust because you're partnering with established brands with a built-in fan base. By association, you're also trustworthy, and a whole new audience is open to learning more about your product because of it.
Go a step further and share segments on your social media page or YouTube to reach consumers that aren't in front of the TV this summer to ensure you're maximizing your reach.
Take out print ads
Taking out print ads in lifestyle magazines also helps small businesses get more traction and attention. Summertime especially brings out the nostalgia and convenience of print mainly because people like to take magazines to the beach or read them with a cup of coffee out on their warm patios.
Lifestyle magazines include:
- Regional publications — local ads run in regionally distributed magazines.
- Targeted audiences — small businesses can benefit from a local print ad in a specific Meredith magazine. Take, for example, the magazine Parents. If your product appeals to babies, kids, parenting, then you'll reach the right people with the right message in that specific magazine.
Leverage social media
Leveraging social media should already be a priority in your marketing strategy, but leveraging a lifestyle program's social media can take your brand to the next level. The benefits of leveraging a lifestyle program's social media following to advertise your business is exactly what local small businesses need to get their names out there and start building trust and credibility in the industry.
Just a few of the benefits can include:
- New audiences — this means a wider reach of an audience you already know is interested in your product category.
- More engagement — you can connect and build more relationships with current and potential customers through interactions on the lifestyle program's posts and your shared posts.
- Free promotions — the beauty of social media is your segment can get shared and tagged for more of your target audience to see. In best-case scenarios, you could even go viral.
Launch Your Lifestyle Marketing Campaign
When you're ready to upgrade your summertime lifestyle marketing on the Gulf Coast, the best places to start are with lifestyle show segments, print ads, and social media.
Working with a media partner to launch your lifestyle marketing campaign ensures you're not only keeping up with the best practices of lifestyle marketing but leveraging them to their maximum potential.