You've already heard about the power of social media and how much of a key player it can be in driving traffic back to your site. It’s considered one of the best mediums for advertising for building and strengthening relationships with your audience and reaching new customers - all of which can be done without the high costs but with all the benefits.
More than half the world's population is on social media (over 53% of 420 billion active users), and each person spends an average of 2 hours and 25 minutes on social networks and messaging. Even more, 79% of people say that user-generated content on social media significantly impacts their purchasing decisions. And that's only the tip of the iceberg.
Whether you're interested in learning more about how to be successful on social media or looking to optimize your account, the following social media marketing tips will help you meet (and even exceed in most cases) your digital marketing goals.
Everything to do with your brand should be consistent with your brand identity, values, and message. This includes your social media marketing efforts — after all, your audience could be put off or confused if you acted one way on social media but another way on other marketing channels. It may even come off as fake, which is a genuine challenge for many businesses. Eighty-seven percent of customers think brands should work harder at delivering a consistent experience.
The most significant ways to stay consistent on social media include:
- Set clear content goals
- Understand the difference between frequency and consistency
- Plan your content topics ahead of time
- Dedicate and schedule time for content creation
- Use a scheduling tool
- Listen and learn from your audience
- Show up at the same time and the same number of times daily, weekly, etc.
Engage with Your Audience
One of the biggest mistakes businesses make on social media is neglecting their consumers in the comment section and other areas of the platform. Studies have found that 83% of customers now expect immediate engagement when they contact a company, up from 78% in 2019 (and still climbing).
Think of it this way: If social media is so important to your brand because it allows you to build and maintain a relationship with your audience, then why wouldn't you put in the extra time to comment, respond, like, share, and communicate with your consumers in every way possible?
The best way to improve engagement is to keep up with your interactions with your audience. Then take a look at your content to ensure that it resonates with your followers and encourages engagement with your brand.
Create Content for Your Target Audience
It can be tempting to create content for everyone hoping it goes viral and increases your brand awareness and sales...except that isn't how it works.
It’s important to create content specific to your target audience because they're more likely to be interested in what you have to offer. You want to ensure your content resonates with the right people with the right message. It's less time-consuming and much more effective.
Cross-promote on Different Platforms
While you may find most of your target audience on one social media channel, it would be a mistake to ignore other networks. You will reach more users in your target audience when you take advantage of the various channels they prefer.
The key to success? Tailor your content and messages to the channel on which you're posting. Even if the same people are on multiple platforms, they access each for different reasons. For instance, Twitter is mainly quick, funny, and/or witty written posts, while Instagram is primarily visual.
Utilize Different Types of Content
As we all know, not every person is the same. For this reason, you want to take advantage of all kinds of content to appeal to different types of people and the way they prefer to consume content. For example, some people love reading, but others may prefer watching videos.
Types of content you can create and share to social media:
- Case studies
- White Papers
- Memes and GIFs
Drive All Followers to Your Website
Social media is fantastic for staying connected with your audience and communicating with them when they need you, but there is another way to serve your brand for the better — improved website traffic.
When you include a strong call-to-action (CTA) on your posts or profile, you encourage your followers to take action and click over to your website. When done right, social media can be a cost-effective and powerful way to drive an increase in your website's traffic.
Stay Up to Date on the Latest in Social Media Marketing
With the right social media marketing tips and tricks, your brand will see a significant boost in awareness, consumer relationships, and sales — especially when you stay consistent, engaged, relevant, and diverse with your content formats. However, social media trends are always evolving with the times and the ever-changing users on each platform. For this reason, staying up to date with the latest in social media marketing with our Meredith Gulf Coast blog will ensure your social media maintains its success in the years to come.