The Difference Between a Branding and Action Campaign: When to use What

 

Advertising is about reaching your customer. To be effective, you must cater your message to your business goals and your target audience. Without specific goals in mind, it can be difficult for you to measure your campaign's success. You...

Don't Let Your Competition Steal Your Market Share

 

It can be challenging to stand out in today's crowded marketplace. Competitive advertising allows you to set your brand apart from the rest. Capturing market share requires a targeted strategy that leverages industry best practices. Let's look...

What is ROI?

 

ROI, or return on investment, is one of the best ways to measure the success of your marketing efforts. You might be asking, "What is ROI?" In short, it's a ratio between the overall cost of your investment and net profits. By measuring ROI,...

How to Know if Lifestyle Marketing is Best for Your Business

 

If your brand aligns with the ideals of a life well-lived, lifestyle marketing may be for you. Lifestyle marketing is a tactic that places your products or services alongside the lifestyle goals and aspirations of the consumers you want to...

What you Need to Know About Email Marketing vs. Direct Mail

 

In order to create a highly effective marketing campaign, you need to know the critical distinctions between mediums so that you can make the best possible decisions for your business. Are you using the available tactics effectively? Take a...

Tips to Developing Your Annual Marketing Plan for the New Year

 

With the new year quickly approaching, it's important to start developing your annual marketing plan. Creating a long-term marketing strategy is a great way to stay focused on your goals, keep important dates in mind, and stay on top of your...

Effective Law Firm Marketing Strategies to Grow Your Firm

 

Law firms are in a unique position. Many people don’t seek out a lawyer until the immediate need crops up. When you advertise your law firm consistently,  potential clients will be familiar with your services and ready to choose you when they...

4 Reasons Branding Is More Important Than Ever Before

 

Right now, many businesses are wondering whether they need to continue their branding efforts. The pandemic and the economic disruption associated with it have left many businesses cutting costs, including advertising costs. Now is the time to ...

The Importance of Advertising Consistency

 

A strong marketing strategy doesn't stop and start based on how things are going or even what promotions you're running. It's consistent. Your company should always be sending out a consistent message to your audience in good times and bad....

Why TV and Digital are so Powerful When Combined

 

Traditional TV viewership has jumped by more than 8 million viewers in 2020. Those who were already watching TV are watching more, too: the average household is spending around eight more hours per week watching television than they did the...