Don't Let Your Business Fall Behind: 10 Things You Should be Doing

 

As a business owner, getting and keeping the attention of prospective clients takes creativity.  Being successful in today's climate requires skill and nurturing, and if you aren't continually working on your small business marketing strategy,...

Are You Wasting Your Marketing Dollars?

 

Waste in advertising is a common problem that affects nearly every brand when it comes to marketing. It’s a problem that affects brands and consumers alike because brands lose profits, and frustrated consumers are bombarded with irrelevant and...

OTT for Small Businesses: 6 Ways to Take Advantage

 

OTT (over-the-top) refers to streaming services that jump over traditional cable to be accessed directly by consumers through the internet on popular platforms such as Netflix, Amazon Prime Video, Hulu, Disney+, and many more. OTT advertising...

Top Tips for Effectively Integrating Your TV and Digital Advertising

 

Today, more and more people are both watching TV and going online than ever as they're spending more time at home. While you can reach millions of people with digital advertising alone, there are around 120.6 million TV households in the U.S....

Marketing Your Business for Springtime: 6 Tips for Success

 

Spring is a time of growth and renewal. It’s also an excellent time to grow your business. Whether you’re branching out to a new audience, launching a new product or service, or looking for ways to renew your brand's position within the local...

Should I Spend Advertising Dollars Based on My Own Viewing Habits?

 

It is intuitive to want to advertise on mediums with which you are familiar. You know how they work and how people interact with them. Focusing only on the platforms you know well, however, can quickly lead to wasted money if you fail to meet...

Top 10 Facts About Email Marketing you Might Not Know

 

If you want to connect with new prospects, you need to use targeted marketing channels that maximize your reach. Wide-reaching campaigns can help establish your brand identity; however, you'll also want to reach your audience through multiple...

The Top 6 Creative Ways to Advertise Your Home Improvement Business

 

The home improvement industry is the strongest it's been in over 10 years. Due to a nationwide shortage of housing combined with record-high home prices, more homeowners are simply improving their properties rather than buying or building new...

Building a Marketing Plan: 5 Important Things to Consider

 

Planning your marketing strategy affords you the ability to focus on your goals, keep important dates in mind, and stay on top of your budget. Ultimately, a solid plan drives results for your business.

Do you need help implementing your...

Don't Waste Your Money: 3 Reasons Marketing is Not a Short-term Solution

 

When it comes to advertising your business, you may be tempted to go with a small, short-term marketing campaign. Short-term advertising, also referred to as transactional marketing, generally produces results very quickly. The tactics...