Spring is a time of growth and renewal. It’s also an excellent time to grow your business. Whether you’re branching out to a new audience, launching a new product or service, or looking for ways to renew your brand's position within the local community, these six tips will help you successfully market your business this spring.
1. Explore New Mediums
Take a look at the platforms you haven't used for your business in the past, especially the ones where you know your target audience frequents. You might want to check out new TV channels, new times, or new programs as you aim to reach a wider audience. OTT, digital ads, and social media channels are all excellent ways to expand your reach.
Spring is also a great time to take a look at your business's online presence. Can consumers easily find your business when they search for information about ways to solve their problems? Is your contact information accurate? Take advantage of this season to update any information that may have lapsed.
You may also want to update your customer newsletter. Do you have your newsletter set to go out on a consistent schedule? What information do you include in your newsletter? Take a look at how your newsletter helps set the tone for your interactions with your customers.
2. Set Up a Referral Program
Your current customers can be one of the best advertising tools in your arsenal. Those customers already trust your business and rely on you to provide vital services. Set up a referral program that rewards those customers when they send you a new customer. You may want to offer a percentage-off coupon, a free service, or a specific product reward. Customers who know they will be rewarded for your referrals will be more likely to spread the word about your business.
3. Host Contests and Giveaways
Contests and giveaways are a great way to draw attention to your business. Everyone likes the idea of winning--and people love the idea of getting something for free. Give away something that your target audience would find useful. Keep in mind that the best giveaways are related to your business in some way. If you're a pest control company, giving away a tablet may not help you attract consumers who are genuinely interested in your services.
To help spread the word about your contests and giveaways, and expand your reach, partner with other local businesses who have a similar target audience. Encourage current customers and people who enter to tell their friends. More entries could translate to more new customers.
4. Consider an Advertising Co-op
In an advertising co-op, you form a relationship with another business or manufacturer to expand your reach. By working with another party or advertiser, you can significantly expand your business's growth opportunities. Engaging in an effective co-op can help you connect with the other audience as well as your own. Cooperative advertising can also help reduce your costs, which may help increase the overall return on your marketing investment.
5. Get Involved with the Community
Community involvement shows your audience that you genuinely care about the local community and can help significantly improve public opinion of your business. Partner with local organizations in the community that already have the infrastructure to deliver the support local people need most. You may want to participate in cause marketing initiatives or send volunteers to local events. Put together an offer in which you donate to the community every time someone makes a purchase. Get involved with Surprise Squad, 10 Caring Gifts, Operation Backpack, and more!
6. Work with a Media Partner
Media partners have the knowledge and resources to set your business up for growth. Your business will grow when you partner with a media company with credibility. Working with a media partner gives you the chance to reach not only your target audience but theirs as well.
This spring, take time to refresh your marketing program and see more overall growth and greater advertising effectiveness for your business.