More often than not, business owners and marketers look to short-term wins to see results. Sure, this gives you results faster with less time to measure — and will undoubtedly make some positive impacts on your brand — but there's not enough...
Rhonda Pullen
Recent Posts
By now, the benefits of social media for your business are undeniable. No matter what industry your business is in, it's one of the best ways to interact and connect with consumers on a more personal level. Even paid social media strategies...
Marketing in a saturated industry like auto presents several challenges. Price wars with your competition, low dealership visibility, less-than-fruitful seasonal sales, and a low automotive marketing ROI are just the tip of the iceberg. Many...
With so many people spending more time at home, there’s never been a better time to be a home services business. However, it's important to brand your business so that it stands out among the competition. To truly make an impression on...
You should always keep your website updated if you want to appeal to your audience and ensure your business looks credible. Website design is crucial in getting people to trust your business and stay on your site to learn more, as 94% of first...
Law firms are in a unique position. Many people don’t seek out a lawyer until the immediate need crops up. When you advertise your law firm consistently, potential clients will be familiar with your services and ready to choose you when they...
Finding your audience can be challenging. Where exactly do members of your target audience spend their time? How do they interact with social media, TV, and other devices? What type of content do they like to see?
Reaching your audience on...
Every day, people are exposed to an average of 5,000 ads. They see them everywhere they go and engage with them regularly. If you want your business to break through the noise, developing creative marketing materials can make a huge difference....
Television is an advertising powerhouse. From the Super Bowl to your regular scheduled programming, almost everyone has a commercial or two they can recall that left a lasting impression. Each year, companies spend millions and millions of...
