Today, more and more people are both watching TV and going online than ever as they're spending more time at home. While you can reach millions of people with digital advertising alone, there are around 120.6 million TV households in the U.S....
Michael Strickler
Recent Posts
The home improvement industry is the strongest it's been in over 10 years. Due to a nationwide shortage of housing combined with record-high home prices, more homeowners are simply improving their properties rather than buying or building new...
ROI, or return on investment, is one of the best ways to measure the success of your marketing efforts. You might be asking, "What is ROI?" In short, it's a ratio between the overall cost of your investment and net profits. By measuring ROI,...
With the new year quickly approaching, it's important to start developing your annual marketing plan. Creating a long-term marketing strategy is a great way to stay focused on your goals, keep important dates in mind, and stay on top of your...
A strong marketing strategy doesn't stop and start based on how things are going or even what promotions you're running. It's consistent. Your company should always be sending out a consistent message to your audience in good times and bad....
Traditional TV viewership has jumped by more than 8 million viewers in 2020. Those who were already watching TV are watching more, too: the average household is spending around eight more hours per week watching television than they did the...
We live in changing times. Your marketing needs might have changed dramatically, especially as consumer needs evolve. As an advertiser, you want to know that the money you're investing in your advertising efforts will deliver your desired...
Most businesses are looking for ways to increase their marketing ROI. You want your ads to create a connection to your target audience and increase the odds that they will make a purchase. You're certainly not alone in that desire. With these...
OTT media has become extremely popular over the last few years. One study performed at the start of 2020 found that there was a ratio of 1.64 OTT subscriptions per 1 household in the United States, and 1.32 subscriptions per 1 household in...
