Michael Strickler

Michael Strickler
Michael has over 25 years of media experience ranging from media sales and management to media buying and non-profit marketing. He is passionate about working with clients to help achieve their goals. As technology rapidly changes, Michael emphasizes constant education in order to match the best tactics for our clients. He loves the beach and will always choose a tropical vacation over any other option.

Recent Posts

3 Reasons Long-Term Marketing is a Safe Bet

 

If you want to build brand awareness effectively, you must invest in long-term marketing initiatives.  Short-term marketing can give you a nice boost in customers and sales at the moment, but long-term marketing slowly but surely builds your...

Cause Marketing Strategies for Small Businesses

 

Believe it or not, as the younger generations take over much of the consumer population, it's becoming more important for brands to prioritize having a purpose over simply selling their products for a profit - and calling it a day. 

In fact, ...

Social Media Marketing 101

 

As of April 2021, 4.33 billion users are active on social media. Garnering a large following of these users increases brand awareness, and concentrated followings can promote local events or increase foot traffic. No matter what your goals are,...

Tips for Advertising Your Pest Control Company

 

Springtime brings all kinds of critters out of hiding, and now is the perfect time to advertise your pest control company as a professional solution. The key is to make sure your brand and business are at the forefront of consumer’s minds when...

Are You Wasting Your Marketing Dollars?

 

Waste in advertising is a common problem that affects nearly every brand when it comes to marketing. It’s a problem that affects brands and consumers alike because brands lose profits, and frustrated consumers are bombarded with irrelevant and...

Top Tips for Effectively Integrating Your TV and Digital Advertising

 

Today, more and more people are both watching TV and going online than ever as they're spending more time at home. While you can reach millions of people with digital advertising alone, there are around 120.6 million TV households in the U.S....

The Top 6 Creative Ways to Advertise Your Home Improvement Business

 

The home improvement industry is the strongest it's been in over 10 years. Due to a nationwide shortage of housing combined with record-high home prices, more homeowners are simply improving their properties rather than buying or building new...

What is ROI?

 

ROI, or return on investment, is one of the best ways to measure the success of your marketing efforts. You might be asking, "What is ROI?" In short, it's a ratio between the overall cost of your investment and net profits. By measuring ROI,...

Tips to Developing Your Annual Marketing Plan for the New Year

 

With the new year quickly approaching, it's important to start developing your annual marketing plan. Creating a long-term marketing strategy is a great way to stay focused on your goals, keep important dates in mind, and stay on top of your...

The Importance of Advertising Consistency

 

A strong marketing strategy doesn't stop and start based on how things are going or even what promotions you're running. It's consistent. Your company should always be sending out a consistent message to your audience in good times and bad....