Supporting a cause that aligns with your brand's values is a great way to attract the audience you want to reach. When consumers see your company making a positive impact on the community, it helps them feel confident that you are worthy of...
Jessica Dyess
Recent Posts
There are two types of consumers: value-driven and purpose-driven. Those who are value-driven want to get their money's worth. They seek out brands that offer convenience at a good price. Purpose-driven consumers are looking to align themselves...
It's no secret, the auto industry is saturated with competition. There are so many car dealerships that it can be challenging to make yours stand out from the rest. Automotive News reports that in 2020 alone, there were as many as 18,195 auto...
With summer around the corner and tourism back, it's time to get a refresher on the best ways to engage with your customers and update your marketing methods for the season. Although people are getting more downtime and binging their favorite...
OTT (over-the-top) refers to streaming services that jump over traditional cable to be accessed directly by consumers through the internet on popular platforms such as Netflix, Amazon Prime Video, Hulu, Disney+, and many more. OTT advertising...
Success looks different for every business and marketing campaign, depending on your goals, industry, audience, and budget. For example, a brand awareness campaign for an online retailer that results in thousands of impressions and hundreds of...
Right now, many businesses are wondering whether they need to continue their branding efforts. The pandemic and the economic disruption associated with it have left many businesses cutting costs, including advertising costs. Now is the time to ...
Many people are interested in elective medical or cosmetic procedures. Statistics from the American Society of Plastic Surgeons show that 5.9 million people elected to have reconstructive surgery in 2019 and 18.1 million opted for some form of...
When it comes to advertising, TV and direct mail are two mediums with a strong tradition of success. In fact, 41% of Americans of all ages look forward to checking their mail each day. And the average viewer spends 2 hours, 46 minutes per day...
Commercials fill the airwaves as viewers watch their favorite programs and get a better idea of what happens in the world around them. Those TV ads continue to reign superior to other types of advertising. Investing in TV can increase...
