Jessica Dyess

Jessica Dyess
After studying broadcast journalism at the University of Alabama, Jessica found her niche in sales. Jessica combined her two passions, television and consultive based selling to help small businesses and large regional accounts for 20 years. Jessica is married, has a daughter, and enjoys traveling.

Recent Posts

3 Reasons You Should Advertise When Inventory is Low

 

Inventory shortages are bound to happen in any industry, especially while the pandemic continues to cause manufacturing delays. As companies sell off their inventory, they may be tempted to stop advertising in order to staunch the flow of...

Tips and Tricks for OTT Advertising

 

Marketers have known for a while that many viewers are returning to OTT platforms. Experts say that OTT marketing will double by 2025, bringing ad spend to a total of $2.37 billion. To ensure that you don't get left behind, make your OTT...

Local Gulf Coast Cause Marketing: How You Can Get Involved

 

Supporting a cause that aligns with your brand's values is a great way to attract the audience you want to reach. When consumers see your company making a positive impact on the community, it helps them feel confident that you are worthy of...

The Importance of Getting Involved in the Local Community

 

There are two types of consumers: value-driven and purpose-driven. Those who are value-driven want to get their money's worth. They seek out brands that offer convenience at a good price. Purpose-driven consumers are looking to align themselves...

Car Dealership Marketing Ideas that Will Help You Stand Out

 

It's no secret, the auto industry is saturated with competition. There are so many car dealerships that it can be challenging to make yours stand out from the rest. Automotive News reports that in 2020 alone, there were as many as 18,195 auto...

Tourism is Back! How to Engage New Customers with Digital

 

With summer around the corner and tourism back, it's time to get a refresher on the best ways to engage with your customers and update your marketing methods for the season. Although people are getting more downtime and binging their favorite...

OTT for Small Businesses: 6 Ways to Take Advantage

 

OTT (over-the-top) refers to streaming services that jump over traditional cable to be accessed directly by consumers through the internet on popular platforms such as Netflix, Amazon Prime Video, Hulu, Disney+, and many more. OTT advertising...

6 Ways to Know if Your Campaign Was Successful

 

Success looks different for every business and marketing campaign, depending on your goals, industry, audience, and budget. For example, a brand awareness campaign for an online retailer that results in thousands of impressions and hundreds of...

4 Reasons Branding Is More Important Than Ever Before

 

Right now, many businesses are wondering whether they need to continue their branding efforts. The pandemic and the economic disruption associated with it have left many businesses cutting costs, including advertising costs. Now is the time to ...

7 Ways to Market Your Elective Medical and Cosmetic Services

 

Many people are interested in elective medical or cosmetic procedures. Statistics from the American Society of Plastic Surgeons show that 5.9 million people elected to have reconstructive surgery in 2019 and 18.1 million opted for some form of...