With summer around the corner and tourism back, it's time to get a refresher on the best ways to engage with your customers and update your marketing methods for the season. Although people are getting more downtime and binging their favorite...
Jessica Dyess
Recent Posts
OTT (over-the-top) refers to streaming services that jump over traditional cable to be accessed directly by consumers through the internet on popular platforms such as Netflix, Amazon Prime Video, Hulu, Disney+, and many more. OTT advertising...
Success looks different for every business and marketing campaign, depending on your goals, industry, audience, and budget. For example, a brand awareness campaign for an online retailer that results in thousands of impressions and hundreds of...
Right now, many businesses are wondering whether they need to continue their branding efforts. The pandemic and the economic disruption associated with it have left many businesses cutting costs, including advertising costs. Now is the time to ...
Many people are interested in elective medical or cosmetic procedures. Statistics from the American Society of Plastic Surgeons show that 5.9 million people elected to have reconstructive surgery in 2019 and 18.1 million opted for some form of...
When it comes to advertising, TV and direct mail are two mediums with a strong tradition of success. In fact, 41% of Americans of all ages look forward to checking their mail each day. And the average viewer spends 2 hours, 46 minutes per day...
Commercials fill the airwaves as viewers watch their favorite programs and get a better idea of what happens in the world around them. Those TV ads continue to reign superior to other types of advertising. Investing in TV can increase...
