Today, more and more people are both watching TV and going online than ever as they're spending more time at home. While you can reach millions of people with digital advertising alone, there are around 120.6 million TV households in the U.S....
Spring is a time of growth and renewal. It’s also an excellent time to grow your business. Whether you’re branching out to a new audience, launching a new product or service, or looking for ways to renew your brand's position within the local...
It is intuitive to want to advertise on mediums with which you are familiar. You know how they work and how people interact with them. Focusing only on the platforms you know well, however, can quickly lead to wasted money if you fail to meet...
If you want to connect with new prospects, you need to use targeted marketing channels that maximize your reach. Wide-reaching campaigns can help establish your brand identity; however, you'll also want to reach your audience through multiple...
The home improvement industry is the strongest it's been in over 10 years. Due to a nationwide shortage of housing combined with record-high home prices, more homeowners are simply improving their properties rather than buying or building new...
Planning your marketing strategy affords you the ability to focus on your goals, keep important dates in mind, and stay on top of your budget. Ultimately, a solid plan drives results for your business.
Do you need help implementing your...
When it comes to advertising your business, you may be tempted to go with a small, short-term marketing campaign. Short-term advertising, also referred to as transactional marketing, generally produces results very quickly. The tactics...
You should always keep your website updated if you want to appeal to your audience and ensure your business looks credible. Website design is crucial in getting people to trust your business and stay on your site to learn more, as 94% of first...
2020 was a year that will undoubtedly go down in the history books. As people adapted to the "new norm," businesses had to also. Throughout this year, our values at Meredith Gulf Coast stayed strong. We continue to remain dedicated to...
Success looks different for every business and marketing campaign, depending on your goals, industry, audience, and budget. For example, a brand awareness campaign for an online retailer that results in thousands of impressions and hundreds of...
