There are two types of consumers: value-driven and purpose-driven. Those who are value-driven want to get their money's worth. They seek out brands that offer convenience at a good price. Purpose-driven consumers are looking to align themselves...
More than ever before, people are steadily prioritizing companies that are doing more to help and support the communities in which they do business. This is in part due to the rise in Millennial and Gen Z consumers but is becoming more common...
As of April 2021, 4.33 billion users are active on social media. Garnering a large following of these users increases brand awareness, and concentrated followings can promote local events or increase foot traffic. No matter what your goals are,...
If there's one thing for sure in these unpredictable times, it's the challenge of healthcare recruiting. Attracting and retaining skilled workers is becoming more and more challenging as 54% of companies globally report talent shortages – the...
When competition is fierce, marketing can be challenging. Painting, roofing, and window businesses know this all too well since the industry is saturated -which is why it's so important to create marketing materials that will break through the...
By now, the benefits of social media for your business are undeniable. No matter what industry your business is in, it's one of the best ways to interact and connect with consumers on a more personal level. Even paid social media strategies...
Lifestyle marketing is a popular way for retail businesses to gain brand awareness. By aligning your business with lifestyle brands, you paint a picture for potential customers showing your products or services as having value based on...
It's no secret, the auto industry is saturated with competition. There are so many car dealerships that it can be challenging to make yours stand out from the rest. Automotive News reports that in 2020 alone, there were as many as 18,195 auto...
You've already heard about the power of social media and how much of a key player it can be in driving traffic back to your site. It’s considered one of the best mediums for advertising for building and strengthening relationships with your...
