How Cause Marketing Benefits Credit Unions

 

Credit unions are member-owned entities, lending them unique leverage with their customers. A cause marketing strategy could be the most effective tactic in your advertising toolbox. With these cause marketing tips, your credit union will...

How to Sell More Furniture with an Integrated Marketing Campaign

 

Between the increasing number of renters in today's market and the challenge of standing out in a crowded industry, furniture companies have their work cut out for them. This is especially true for small, lesser-known furniture companies with...

How Holiday Advertising Helps You Stand Out from Big Box Stores

 

This fall and winter will be the first relatively normal holiday shopping season since 2019. Small businesses need to step up their marketing game, but it can be discouraging with so many prominent retail rivals. Fortunately, we've got a few...

3 Reasons You Should Advertise When Inventory is Low

 

Inventory shortages are bound to happen in any industry, especially while the pandemic continues to cause manufacturing delays. As companies sell off their inventory, they may be tempted to stop advertising in order to staunch the flow of...

3 Fun and Festive Holiday Marketing Ideas for 2021

 

Holiday shopping started earlier this year than ever before. As shipping delays pose an imminent threat in the future with more people purchasing online and shortages plaguing most industries, shoppers are afraid to miss out if they wait too...

3 Reasons Long-Term Marketing is a Safe Bet

 

If you want to build brand awareness effectively, you must invest in long-term marketing initiatives.  Short-term marketing can give you a nice boost in customers and sales at the moment, but long-term marketing slowly but surely builds your...

Pro Tips for Diversifying Your Digital Marketing Campaign

 

The importance of diversified marketing practices cannot be emphasized enough. Not only is it helpful in getting more consumer engagement in a crowded online environment, but it allows your brand to expand without the risk of 'putting all your...

Tips and Tricks for OTT Advertising

 

Marketers have known for a while that many viewers are returning to OTT platforms. Experts say that OTT marketing will double by 2025, bringing ad spend to a total of $2.37 billion. To ensure that you don't get left behind, make your OTT...

How to Set Your Marketing Budget with ROI in Mind

 

A good marketing budget should be able to cover your campaign's expenses from beginning to end. Your end goal isn't just to promote long-term business growth: you also want to get a good ROI. Here's how to set a marketing budget with ROI in...

Branding Tips for Wealth Management Experts

 

Having a brand identity does much more than act as a general representation of your business. It shows everything your brand values, inspires the messages you want to get across to your audience, and influences the overall perception of your...