Many people are interested in elective medical or cosmetic procedures. Statistics from the American Society of Plastic Surgeons show that 5.9 million people elected to have reconstructive surgery in 2019 and 18.1 million opted for some form of...
We live in changing times. Your marketing needs might have changed dramatically, especially as consumer needs evolve. As an advertiser, you want to know that the money you're investing in your advertising efforts will deliver your desired...
Finding your audience can be challenging. Where exactly do members of your target audience spend their time? How do they interact with social media, TV, and other devices? What type of content do they like to see?
Reaching your audience on...
When it comes to advertising, TV and direct mail are two mediums with a strong tradition of success. In fact, 41% of Americans of all ages look forward to checking their mail each day. And the average viewer spends 2 hours, 46 minutes per day...
Every day, people are exposed to an average of 5,000 ads. They see them everywhere they go and engage with them regularly. If you want your business to break through the noise, developing creative marketing materials can make a huge difference....
Most businesses are looking for ways to increase their marketing ROI. You want your ads to create a connection to your target audience and increase the odds that they will make a purchase. You're certainly not alone in that desire. With these...
Choosing the right media partner is an important step for your business. You want to make sure you're choosing a media partner that values your business: one that will prioritize your needs and help set you up for success. At Meredith Gulf...
Digital marketing has an incredible return for those who have a clear understanding of the medium and implement best practices. Social media alone helps 78% of salespeople who use it to perform better than their peers. Digital marketing can...
OTT media has become extremely popular over the last few years. One study performed at the start of 2020 found that there was a ratio of 1.64 OTT subscriptions per 1 household in the United States, and 1.32 subscriptions per 1 household in...
Commercials fill the airwaves as viewers watch their favorite programs and get a better idea of what happens in the world around them. Those TV ads continue to reign superior to other types of advertising. Investing in TV can increase...
